After thorough consideration of several U.S. and foreign equipment manufacturers, Heytex USA has awarded New Era Converting Machinery an order for a three-ply thermal laminating and embossing line to complement current capacity at their Pulaski, VA, plant. The line will be used for a variety of products including embossed laminates. As Heytex USA continues to grow, the line will offer increased flexibility and throughput providing Heytex the opportunity to better serve their growing customer base.